Disney/Pixar's Elio

[BrianL]

This depends on how many people buy tickets in advance and how many people buy tickets day of or the day before. It just seems strange to be talking about the opening weekend box office when it hasn't even happened yet.

The movie industry engages heavily in predictive research called tracking. They're not alwyas right, but they can make some pretty educated guesses. Sometimes moveis surprise them though, or, like Elemental, seem like a failure at first but have a slow burn with long legs. Anything is possible.

Elio does have 82% on Rotten Tomatoes, which isn't bad. Personally, I don't understand why everyone keeps trashing it preemptively, especially on here were people are likely to lake something like that. I mean, if you like Pixar movies, and this looks like any other Pixar movie, then why avoid it. Maybe it won't be the greatest thing ever, but I'm willing to give it a shot.

 

[HokieRaven5]

Elio does have 82% on Rotten Tomatoes, which isn't bad. Personally, I don't understand why everyone keeps trashing it preemptively, especially on here were people are likely to lake something like that. I mean, if you like Pixar movies, and this looks like any other Pixar movie, then why avoid it. Maybe it won't be the greatest thing ever, but I'm willing to give it a shot.

It’s more an original basically needs to be exceptionally received for general audiences to have a chance at tuning in to it in this new realm of box office.

I’ll see it next week because I want to keep supporting more original story making and not adaptations/remakes.

 

[HokieRaven5]

Also Deadline is reporting the budget was $150M, not the clickbait spread $300M

https://deadline.com/2025/06/box-office-preview-28-years-later-elio-1236436173/

 

[Kit Jackson]

Also Deadline is reporting the budget was $150M, not the clickbait spread $300M

https://deadline.com/2025/06/box-office-preview-28-years-later-elio-1236436173/

I think marketing usually costs almost as much as the budget, so for a movie to make a profit, it has to make back more than twice the budget. $300M is the total cost (budget+marketing), so the movie would have to make more than that to break even. I can understand why $300M is the figure being mentioned.

 

[DodgerGirl]

Personally I think Elio will knock the live-action How To Train Your Dragon out of the #1 spot and claim #1 when it has it's first week in theaters but they seem to have a lot of hope for Elio by having more trailers for it

 

[HokieRaven5]

I think marketing usually costs almost as much as the budget, so for a movie to make a profit, it has to make back more than twice the budget. $300M is the total cost (budget+marketing), so the movie would have to make more than that to break even. I can understand why $300M is the figure being mentioned.

In the past yes. Lately advertising costs haven’t been as high as the production costs.

Likely Elio’s marketing budget is at most $100M and probably less with how minimally they’ve pushed the movie

 

[BrianL]

In the past yes. Lately advertising costs haven’t been as high as the production costs.

Likely Elio’s marketing budget is at most $100M and probably less with how minimally they’ve pushed the movie

Yeah, but still, double the total is the rule of thumb, including marketing. That's just a general baseline - movie finance is a bit more complicated than that, but that's the point where it is considered "successful."

 

[HokieRaven5]

Yeah, but still, double the total is the rule of thumb, including marketing. That's just a general baseline - movie finance is a bit more complicated than that, but that's the point where it is considered "successful."

Yes, it is the general rule of thumb.

Snow White’s marketing was $70M on a $250M+ budget, Cap 4 around $100M on $180M, Stitch $100M on $100M so it’s been more varied on percentage of budget but more closely to $100M per film

The $300M presented previously was only listed as production budget and didn’t include advertising.

 

[BrianL]

Yes, it is the general rule of thumb.

Snow White’s marketing was $70M on a $250M+ budget, Cap 4 around $100M on $180M, Stitch $100M on $100M so it’s been more varied on percentage of budget but more closely to $100M per film

The $300M presented previously was only listed as production budget and didn’t include advertising.

No, I meant that they have to double the production budget plus P&A - the total. It's not P&A that requires them to double it.

People often think that if a movie makes it's budget back then it was a success, but the people who fronted the money want to make profit! They didn't invest only to break even. If you tell me that you want me to loan you ten bucks and you'll give me back 20, then come back to me later and pay me back 10 - I didn't lose money but I'm still not happy.

 

[HokieRaven5]

No, I meant that they have to double the production budget plus P&A - the total. It's not P&A that requires them to double it.

People often think that if a movie makes its budget back then it was a success, but the people who fronted the money want to make profit! They didn't invest only to break even. If you tell me that you want me to loan you ten bucks and you'll give me back 20, then come back to me later and pay me back 10 - I didn't lose money but I'm still not happy.

Got it, thought you were talking about the budget not how much it needed to make.

But yeah safest general rule is making around double at the box office to ensure profitability long term. Theres the unknown of how much it generates on PVOD and the revenue cut from Streaming/TV Licensing which obviously varies from movie to movie.

 

[BrianL]

Got it, thought you were talking about the budget not how much it needed to make.

But yeah safest general rule is making around double at the box office to ensure profitability long term. Theres the unknown of how much it generates on PVOD and the revenue cut from Streaming/TV Licensing which obviously varies from movie to movie.

Hit movies actually make the most from the TV rights, but they have to be a hit first for the TV stations to be interested in them.